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Posted by on Aug 8, 2011 in Mommy Blog | 13 comments

Happy blog-irthday!

Last summer, I joined millions of others in the deluge of social media. I committed one year of effort to see if social would enhance or distract from my pediatric practice. That was my goal, just one year.

At that time, I wanted to dip my foot in the pool, and see if it made any ripples. The unexpected consequence of this past year is how much social media has changed my medical practice, and me. Ripples have returned as tidal waves.

My practice has seen tangible, real valuable benefits. I have been intellectually challenged, and have professionally grown.

For my day in clinic:

  • Investing time in relevant and complete posts actually saves me time in the long run. Questions I am repeatedly asked,  like “How do I start solid foods?”, can be answered quickly and completely by directing them to my site. This saves face-to-face clinic time for more specific concerns for their child.
  • Selectively following leaders in the field of pediatrics has allowed me to refresh and update my knowledge daily. The lead article in medical journals, the newest recall, the updated reports are in my information stream. Sharing the headlines and reports that will most assist my patients continues the information stream in real time.
  • I can get help for my patients across the country through online professional connections, and I have experts at my fingertips who can help me answer questions.

For my patient families:

  • I can actively communicate, acknowledge, and positively influence the choices that my families make for their children between the checkups. My anticipatory guidance can be repeated, reinforced, and repeated again.
  • New websites, blogs, and apps are constantly being added to our fingertips. After review, I can refer my patients to some really cool, applicable tech options for better health care. I would never know about this stuff if I was not involved with social.
  • I can be a source of reliable, real information.

For me:

  • Being part of the health social media and blogging community has given me a connection and an outlet. I can express myself as a physician and a mom, creating a diary of my life.
  • I have met amazing people with big ideas and bigger hearts, who inspire and challenge me daily.
  • I have seen a glimpse of how big an effect a group of vocal health writers can have; how active advocates can act to correct falsehoods and incorrect reporting. I am a part of a movement; a way that healthcare is changing.

But what is all of this really about?

  • It’s about the mom who comes to me at the 18-month check up and tells me her child’s car seat is still rear-facing.
  • It’s about the dad who tells me he went to the health department and got a TDaP before his new son was born.
  • It’s about the complete stranger who sees me in my office building and says, “Are you Dr. Natasha? Thanks for writing about fever. I had some questions and it came just at the right time.”

The beauty of the social is that I never talked with these parents about these health and safety issues. These parents made healthy decisions for their families after getting the information. Period. That’s all they needed, and that’s all it took.

Wow.

Thanks and love to my husband has been a faithful editor and proofreader. Thanks to my patients for being an inspiring and endless source of ideas. Thanks to my readers who have commented, suggested, and listened.

As the next year approaches, I will continue to be challenged by the amazing peers and friends in the field. I will continue to learn about life through the eyes of my patient families who teach me something new everyday. And I will maintain the lofty goal of helping families make better decisions for their child’s health in my Kansas City community, and around the world.

13 Comments

  1. Thanks for taking the time to blog and keep us updated. I have loved your blog and referred many others to it. (William and Tyler however, probably would have preferred you not write about media as we have implemented the 2 for 1 rule) As a fellow blogger and mother I know it is hard to juggle the writing and keep everything going so I applaud you. Keep up the good work!!!

    • Thanks so much for the kind words, Mrs. Sykes. Those boys need to get outside and play, so 2 for 1 it is!! 😉

  2. Congratulations on the one year anniversary! I am a new reader and look forward to following you in the future. Lovely post today.

    • Glad you found the blog, thanks for the kind comment.

  3. Happy Blog Birthday!! What a wonderful milestone. I know exactly what you mean as far as the personal and professional benefits. This really is a medium that can further serve our pediatric community and I’m so glad you’re here sharing your expertise and experience.

    As a fellow blogger, writer, mom, and pediatrician I agree that researching, writing, and blogging really contributes to the ease with which we provide valuable information to our patients and even beyond our clinic doors. And on another note…shouldn’t we get some CME for this? :)

    Here’s to another year Dr.Natasha!

    • Thanks for the kind comment. It is so nice to belong to such a meaningful community, as you well know. And yes, CME would be great!

  4. Hello, I just found you on KevinMD.com (great fever post btw – cleared up some of my misconceptions) and am really enjoying reading through the rest of your posts. Hope you keep blogging for another year!

  5. Thank you so much for juggling it all!! I really appreciate you direct honest information! There is so much misleading information out there! Thank you for addressing these issues! I am new to your blog and look forward to furture posts! Thank you so much for the time and effort you have taken for others. I often say your time is the most precious gift! You have given that to many!
    We can’t thank you enough! God Bless you!

    • Just notice the date and realized this is an old post! Oh well, still appreciate your blog.

      • Kind words need no date restrictions! Thanks. NB

  6. I feel so blessed to have trained with such an intelligent and witty pediatrician, mom, and blogger! Your blog is awesome, and maybe you will inspire me to dip my toes in as well someday :)!!

    • Thanks for stopping by, Dr. Baldwin!

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  1. One Physician’s Candid Assessment of Social Media in Medical Practice Marketing | Medical Marketing Blog - [...] media in this post from her blog, KC KIDS DOC, about contemporary parenting. You’ll want to read the full …

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